Prudhvi Kumar
In the ever-evolving mobile market, consumers are in need of a centralized platform to navigate the complexities of choosing a new smartphone, such as understanding diverse specifications, comparing models, identifying genuine reviews, and making an informed purchase.
"How might we design an intuitive app that centralizes resources for mobile selection and be a one-stop solution, thereby empowering users on their purchasing journey?"
Project Background and Personal
Journey
As a dedicated content creator with a robust following of over 6 years in the mobile and tech review space, my venture into creating Choose Your Mobile (CYM) stems from a deeply personal mission. This project was born out of the constant questions and interactions with my audience, whose aspirations and challenges in navigating the overwhelming mobile market called for a more interactive and trustworthy support system. The transition from content creator to community builder was a natural progression, fueled by the desire to offer a platform where genuine information, expert advice, and personalized recommendations converge seamlessly.
The establishment of a dedicated YouTube channel for mobile reviews was a pivotal moment, transforming passive viewers into an active community seeking informed decisions. As the channel flourished, becoming a trusted space for knowledge exchange, it underscored the need for a more structured and accessible repository of information. Thus, my app, Choose Your Mobile, materialized, translating the complex mobile market narrative into comprehensive, data-driven suggestions, further simplifying the buying journey for aspirants globally.
Choose Your Mobile is the embodiment of my dedication to empowering consumers with clear, credible, and user-first smartphone choices. With each feature, the app reflects my journey, one that has always been about spotlighting the user experience and easing the path to finding the right mobile. It stands as a tribute to the trust and relationships I’ve built with my audience, a platform that doesn’t just answer questions but also fosters smarter buying decisions and a more confident tech journey.
SHORTLIST & APPLY
Search & apply your Filters Need In Your Mobile
Problem
There is a clear void in the digital space for an app that aggregates comprehensive resources for mobile phone aspirants and facilitates trustworthy, unbiased recommendations. This gap hinders the potential for users to fully realize their optimal mobile purchase, leading to frustration and wasted time.
Users exploring mobile purchasing opportunities face a labyrinth of information, ranging from countless brands and models to technical specifications and promotional reviews. This complexity often results in confusion and a sense of being overwhelmed, deterring many from making an informed decision.
No singular platform exists that holistically combines expert advice, practical filtering, and genuine experience sharing. The fragmentation across multiple channels causes inefficiencies and hinders the decision-making process for consumers.
Current platforms fail to provide a dedicated space for users to connect with genuine, unbiased reviews and personalized suggestions, leading to a gap in reliable information and trusted recommendations.
The process of researching a new mobile is particularly daunting, with its own set of unique challenges and nuances that are not adequately addressed by existing resources, causing unnecessary stress and potential missteps.
There is a noticeable absence of a system that integrates personal experience and expert advice with procedural guidance, which is essential for a well-rounded preparation for choosing a new mobile.
Research: Competitive & SWOT Analyses
YouTube Review Channels
The inception of dedicated YouTube review channels marked a significant advancement in the mobile tech community’s digital evolution. These platforms emerged as dynamic forums where users could swiftly exchange information, from performance nuances to camera capabilities. Their real-time, expert-to-peer interaction model fostered a sense of understanding, vital for those navigating the complexities of selecting a new smartphone.
Choose Your Mobile app
Parallel to the interactive YouTube communities, the idea for the Choose Your Mobile app has acted as a beacon, guiding users through the labyrinth of the mobile purchasing process. It provides structured content, from feature breakdowns to personalized recommendations, embodying a virtual counselor for thousands of potential buyers. This repository of tailored advice is pivotal in equipping users with the knowledge to confidently step into the market.
User Surveys & Interviews
Leveraging the expansive digital footprint across my YouTube channel and other tech content platforms, I embarked on a mission to glean insights directly from our audience. I deployed surveys and conducted interviews to validate our hypotheses and gather deep, qualitative insights.
Using a combination of our own bespoke survey tools and direct community engagement, we gathered feedback that was instrumental in refining the app’s design and functionality. Personalized interactions, such as virtual meetups and one-on-one sessions, provided a wealth of nuanced feedback crucial for our user-centered design process.
User Survey Takeaways
I prefaced the survey with questions related to users' experiences with choosing a new mobile. As the survey reached a broad demographic, not limited to our community, I wanted to ensure relevance. The feedback highlighted a foundational understanding of the overwhelming mobile market, eagerness for streamlined decision-making processes, and a desire for a unified platform for trusted recommendations.
Interestingly, despite high engagement levels on review platforms, there was a noticeable demand for a more integrated, app-based solution, indicating a market opportunity for such a platform. This insight, coupled with our community’s input, suggested the potential for substantial user adoption and the need for enhanced visibility and accessibility of our services.
Card Sorts & Affinity Mapping
After the results, I ventured into the engaging phases of card sorting and affinity mapping. This interactive stage is particularly enlightening, as it allows us to immerse ourselves in the world of our users, extracting powerful narratives from their shared experiences, and translating this collective voice into an intuitive and empathetic design structure.
Through this process, I not only categorized key features and content but also mapped out the emotional and practical pathways that our users navigate in their mobile selection journey.
Meet the Users:
Personas, Task Flows,
Journeys
In preparation for wireframing, I delved deep into the realms where our users are most active – be it tech forums, social media tech groups, or product review blogs.
By engaging directly with our audience, I fostered a genuine connection, allowing us to fully understand their hopes, challenges, and everyday interactions. This empathetic approach not only enriched our research but also enabled us to craft detailed personas that truly reflect the aspirations and needs of future mobile buyers. These personas, in turn, informed the creation of task flows and user journeys, setting a solid foundation for the design phase.
In this way, I gained deep insights that helped me to create, or rather uncover, my personas for Choose Your Mobile.
Rahul – The Ambitious Tech Enthusiast
Rahul is always on the lookout for the latest innovations and powerful specifications. He prioritizes cutting-edge processors, high RAM, and features that can handle demanding tasks and emerging technologies. For Arjun, a smartphone isn't just a communication device; it's a tool that needs to keep him ahead in the fast-paced world of technology.
Keerthana – The Practical Photographer
Keerthana values a smartphone primarily for its camera capabilities. She looks for excellent image and video quality, robust low-light performance, and user-friendly camera features. While she appreciates overall performance, her ultimate decision hinges on how well a phone can capture and enhance her everyday moments, without being overly complicated.
Rohan – The Gaming Guru
Rohan top priority is a seamless and immersive gaming experience. He seeks smartphones with powerful graphics processing units (GPUs), high refresh rate displays, efficient cooling systems, and long-lasting batteries. For Ahmed, the ideal phone is one that can handle graphic-intensive games without lag, overheating, or running out of power mid-session.
Exploration, Ideation:
1A & Wireframes
In the exploration and ideation phase for our application, I focused on the core functionalities that would address the main concerns of our user personas—streamlined mobile search, personalized recommendations, and a trustworthy review system.
Recognizing the need for a seamless and intuitive user experience, I meticulously mapped out the journey of a user selecting a mobile, applying filters, and receiving suggestions. Key features were conceptualized to include a personalized dashboard for recommended phones, a detailed specification library for materials, and direct access to my video reviews for expert insights.
With these priorities in mind, initial sketches were drawn, leading to the development of the first set of wireframes.
In designing our app, I focused on a feature that allows users to explore and bookmark different mobile phones and their specifications, along with detailed profiles, camera offerings, and battery performance. Integration of a familiar, intuitive interface was key, so we adopted well-known navigation patterns to encourage a sense of familiarity and ease.
Through this process, I not only categorized key features and content but also mapped out the emotional and practical pathways that our users navigate in their mobile selection journey.
Usability Testing
I developed an interactive prototype and conducted an initial test with a small group of volunteers. The test was structured to provide insights into the user experience and the app’s intuitiveness.
Scenario: The user has just opened the app and seeks to understand its features, explore mobile phones, and initiate the selection process.
Task 1: Navigate the onboarding process and provide feedback on its effectiveness in conveying the app’s purpose and features.
Task 2: Search for and select a university program of interest.
Task 3: Discover and understand the recommended mobile phones for their chosen criteria.
Usability Testing Results & Affinity Mapping
After our usability testing, I utilized affinity mapping to categorize and analyze the feedback and observations. I applied Nielsen’s Severity Rating Scale to prioritize the most critical issues for iteration.
A preference test was conducted to gauge user reactions to different UI elements, particularly focusing on the layout and color schemes.
This feedback was pivotal in refining the UI design, ensuring that it resonated more effectively with our target audience’s preferences and expectations.
Choose Your Mobile’s Design Intermission: Clarifying & Increasing Usability
Shifting our application from a basic interface to a refined, intuitive design to provide clarity and ease, making the complex journey of choosing a mobile more accessible…
User Interface Design
The Choose Your Mobile app’s name was conceived during a social media-driven research phase, reflecting the inclusive and communicative spirit of the platform.
However, user feedback steered me towards a more universal design and ensured that the interface remained approachable across different demographics, for a design that’s not only functional but also resonates with our global audience on a visual and practical level.
The app’s climactic iteration came to me clearly and intentionally over the following days. There was a main mission I felt compelled to accomplish in the final design:
Choose Your Mobile needed to be highly accessible, both visually and figuratively, to a wide range of users all over the globe.
Finally, the design evolved to become more than a mere repository of information, or for resources—it can now be used as a vibrant community hub, a gathering place for users from various backgrounds to connect, share, and grow on their tech journey.
Choose Your Mobile taught me
However, user feedback steered me towards a more universal design and ensured that the interface remained approachable across different demographics, for a design that’s not only functional but also resonates with our global audience on a visual and practical level.
Finally, the design evolved to become more than a mere repository of information, or for resources—it can now be used as a vibrant community hub, a gathering place for users from various backgrounds to connect, share, and grow on their tech journey.
Prudhvi Kumar
In the ever-evolving mobile market, consumers are in need of a centralized platform to navigate the complexities of choosing a new smartphone, such as understanding diverse specifications, comparing models, identifying genuine reviews, and making an informed purchase.
"How might we design an intuitive app that centralizes resources for mobile selection and be a one-stop solution, thereby empowering users on their purchasing journey?"
Project Background and
Personal Journey
As a dedicated content creator with a robust following of over 6 years in the mobile and tech review space, my venture into creating Choose Your Mobile (CYM) stems from a deeply personal mission. This project was born out of the constant questions and interactions with my audience, whose aspirations and challenges in navigating the overwhelming mobile market called for a more interactive and trustworthy support system. The transition from content creator to community builder was a natural progression, fueled by the desire to offer a platform where genuine information, expert advice, and personalized recommendations converge seamlessly.
The establishment of a dedicated YouTube channel for mobile reviews was a pivotal moment, transforming passive viewers into an active community seeking informed decisions. As the channel flourished, becoming a trusted space for knowledge exchange, it underscored the need for a more structured and accessible repository of information. Thus, my app, Choose Your Mobile, materialized, translating the complex mobile market narrative into comprehensive, data-driven suggestions, further simplifying the buying journey for aspirants globally.
Choose Your Mobile is the embodiment of my dedication to empowering consumers with clear, credible, and user-first smartphone choices. With each feature, the app reflects my journey, one that has always been about spotlighting the user experience and easing the path to finding the right mobile. It stands as a tribute to the trust and relationships I’ve built with my audience, a platform that doesn’t just answer questions but also fosters smarter buying decisions and a more confident tech journey.
SHORTLIST & APPLY
Search & apply your Filters Need In Your Mobile
Problem
There is a clear void in the digital space for an app that aggregates comprehensive resources for mobile phone aspirants and facilitates trustworthy, unbiased recommendations. This gap hinders the potential for users to fully realize their optimal mobile purchase, leading to frustration and wasted time.
Users exploring mobile purchasing opportunities face a labyrinth of information, ranging from countless brands and models to technical specifications and promotional reviews. This complexity often results in confusion and a sense of being overwhelmed, deterring many from making an informed decision.
No singular platform exists that holistically combines expert advice, practical filtering, and genuine experience sharing. The fragmentation across multiple channels causes inefficiencies and hinders the decision-making process for consumers.
Current platforms fail to provide a dedicated space for users to connect with genuine, unbiased reviews and personalized suggestions, leading to a gap in reliable information and trusted recommendations.
The process of researching a new mobile is particularly daunting, with its own set of unique challenges and nuances that are not adequately addressed by existing resources, causing unnecessary stress and potential missteps.
There is a noticeable absence of a system that integrates personal experience and expert advice with procedural guidance, which is essential for a well-rounded preparation for choosing a new mobile.
Research: Competitive &
SWOT Analyses
YouTube Review Channels
The inception of dedicated YouTube review channels marked a significant advancement in the mobile tech community’s digital evolution. These platforms emerged as dynamic forums where users could swiftly exchange information, from performance nuances to camera capabilities. Their real-time, expert-to-peer interaction model fostered a sense of understanding, vital for those navigating the complexities of selecting a new smartphone.
Choose Your Mobile app
Parallel to the interactive YouTube communities, the idea for the Choose Your Mobile app has acted as a beacon, guiding users through the labyrinth of the mobile purchasing process. It provides structured content, from feature breakdowns to personalized recommendations, embodying a virtual counselor for thousands of potential buyers. This repository of tailored advice is pivotal in equipping users with the knowledge to confidently step into the market.
User Surveys & Interviews
Leveraging the expansive digital footprint across my YouTube channel and other tech content platforms, I embarked on a mission to glean insights directly from our audience. I deployed surveys and conducted interviews to validate our hypotheses and gather deep, qualitative insights.
Using a combination of our own bespoke survey tools and direct community engagement, we gathered feedback that was instrumental in refining the app’s design and functionality. Personalized interactions, such as virtual meetups and one-on-one sessions, provided a wealth of nuanced feedback crucial for our user-centered design process.
User Survey Takeaways
I prefaced the survey with questions related to users' experiences with choosing a new mobile. As the survey reached a broad demographic, not limited to our community, I wanted to ensure relevance. The feedback highlighted a foundational understanding of the overwhelming mobile market, eagerness for streamlined decision-making processes, and a desire for a unified platform for trusted recommendations.
Interestingly, despite high engagement levels on review platforms, there was a noticeable demand for a more integrated, app-based solution, indicating a market opportunity for such a platform. This insight, coupled with our community’s input, suggested the potential for substantial user adoption and the need for enhanced visibility and accessibility of our services.
Card Sorts & Affinity Mapping
After the results, I ventured into the engaging phases of card sorting and affinity mapping. This interactive stage is particularly enlightening, as it allows us to immerse ourselves in the world of our users, extracting powerful narratives from their shared experiences, and translating this collective voice into an intuitive and empathetic design structure.
Through this process, I not only categorized key features and content but also mapped out the emotional and practical pathways that our users navigate in their mobile selection journey.
Meet the Users:
Personas, Task Flows,
Journeys
In preparation for wireframing, I delved deep into the realms where our users are most active – be it tech forums, social media tech groups, or product review blogs.
By engaging directly with our audience, I fostered a genuine connection, allowing us to fully understand their hopes, challenges, and everyday interactions. This empathetic approach not only enriched our research but also enabled us to craft detailed personas that truly reflect the aspirations and needs of future mobile buyers. These personas, in turn, informed the creation of task flows and user journeys, setting a solid foundation for the design phase.
In this way, I gained deep insights that helped me to create, or rather uncover, my personas for Choose Your Mobile.
Rahul – The Ambitious Tech Enthusiast
Rahul is always on the lookout for the latest innovations and powerful specifications. He prioritizes cutting-edge processors, high RAM, and features that can handle demanding tasks and emerging technologies. For Arjun, a smartphone isn't just a communication device; it's a tool that needs to keep him ahead in the fast-paced world of technology.
Keerthana – The Practical Photographer
Keerthana values a smartphone primarily for its camera capabilities. She looks for excellent image and video quality, robust low-light performance, and user-friendly camera features. While she appreciates overall performance, her ultimate decision hinges on how well a phone can capture and enhance her everyday moments, without being overly complicated.
Rohan – The Gaming Guru
Rohan top priority is a seamless and immersive gaming experience. He seeks smartphones with powerful graphics processing units (GPUs), high refresh rate displays, efficient cooling systems, and long-lasting batteries. For Ahmed, the ideal phone is one that can handle graphic-intensive games without lag, overheating, or running out of power mid-session.
Exploration, Ideation:
1A & Wireframes
In the exploration and ideation phase for our application, I focused on the core functionalities that would address the main concerns of our user personas—streamlined mobile search, personalized recommendations, and a trustworthy review system.
Recognizing the need for a seamless and intuitive user experience, I meticulously mapped out the journey of a user selecting a mobile, applying filters, and receiving suggestions. Key features were conceptualized to include a personalized dashboard for recommended phones, a detailed specification library for materials, and direct access to my video reviews for expert insights.
With these priorities in mind, initial sketches were drawn, leading to the development of the first set of wireframes.
In designing our app, I focused on a feature that allows users to explore and bookmark different mobile phones and their specifications, along with detailed profiles, camera offerings, and battery performance. Integration of a familiar, intuitive interface was key, so we adopted well-known navigation patterns to encourage a sense of familiarity and ease.
Through this process, I not only categorized key features and content but also mapped out the emotional and practical pathways that our users navigate in their mobile selection journey.
Usability Testing
I developed an interactive prototype and conducted an initial test with a small group of volunteers. The test was structured to provide insights into the user experience and the app’s intuitiveness.
Scenario: The user has just opened the app and seeks to understand its features, explore mobile phones, and initiate the selection process.
Task 1: Navigate the onboarding process and provide feedback on its effectiveness in conveying the app’s purpose and features.
Task 2: Search for and select a university program of interest.
Task 3: Discover and understand the recommended mobile phones for their chosen criteria.
Usability Testing Results &
Affinity Mapping
After our usability testing, I utilized affinity mapping to categorize and analyze the feedback and observations. I applied Nielsen’s Severity Rating Scale to prioritize the most critical issues for iteration.
A preference test was conducted to gauge user reactions to different UI elements, particularly focusing on the layout and color schemes.
This feedback was pivotal in refining the UI design, ensuring that it resonated more effectively with our target audience’s preferences and expectations.
Choose Your Mobile’s Design Intermission: Clarifying & Increasing Usability
Shifting our application from a basic interface to a refined, intuitive design to provide clarity and ease, making the complex journey of choosing a mobile more accessible…
User Interface
Design
The Choose Your Mobile app’s name was conceived during a social media-driven research phase, reflecting the inclusive and communicative spirit of the platform.
However, user feedback steered me towards a more universal design and ensured that the interface remained approachable across different demographics, for a design that’s not only functional but also resonates with our global audience on a visual and practical level.
The app’s climactic iteration came to me clearly and intentionally over the following days. There was a main mission I felt compelled to accomplish in the final design:
Choose Your Mobile needed to be highly accessible, both visually and figuratively, to a wide range of users all over the globe.
Finally, the design evolved to become more than a mere repository of information, or for resources—it can now be used as a vibrant community hub, a gathering place for users from various backgrounds to connect, share, and grow on their tech journey.
Choose Your Mobile taught me
However, user feedback steered me towards a more universal design and ensured that the interface remained approachable across different demographics, for a design that’s not only functional but also resonates with our global audience on a visual and practical level.
Finally, the design evolved to become more than a mere repository of information, or for resources—it can now be used as a vibrant community hub, a gathering place for users from various backgrounds to connect, share, and grow on their tech journey.
Prudhvi Kumar
In the ever-evolving mobile market, consumers are in need of a centralized platform to navigate the complexities of choosing a new smartphone, such as understanding diverse specifications, comparing models, identifying genuine reviews, and making an informed purchase.
"How might we design an intuitive app that centralizes resources for mobile selection and be a one-stop solution, thereby empowering users on their purchasing journey?"
Project Background and Personal
Journey
As a dedicated content creator with a robust following of over 6 years in the mobile and tech review space, my venture into creating Choose Your Mobile (CYM) stems from a deeply personal mission. This project was born out of the constant questions and interactions with my audience, whose aspirations and challenges in navigating the overwhelming mobile market called for a more interactive and trustworthy support system. The transition from content creator to community builder was a natural progression, fueled by the desire to offer a platform where genuine information, expert advice, and personalized recommendations converge seamlessly.
The establishment of a dedicated YouTube channel for mobile reviews was a pivotal moment, transforming passive viewers into an active community seeking informed decisions. As the channel flourished, becoming a trusted space for knowledge exchange, it underscored the need for a more structured and accessible repository of information. Thus, my app, Choose Your Mobile, materialized, translating the complex mobile market narrative into comprehensive, data-driven suggestions, further simplifying the buying journey for aspirants globally.
Choose Your Mobile is the embodiment of my dedication to empowering consumers with clear, credible, and user-first smartphone choices. With each feature, the app reflects my journey, one that has always been about spotlighting the user experience and easing the path to finding the right mobile. It stands as a tribute to the trust and relationships I’ve built with my audience, a platform that doesn’t just answer questions but also fosters smarter buying decisions and a more confident tech journey.
SHORTLIST & APPLY
Search & apply your Filters Need In Your Mobile
Problem
There is a clear void in the digital space for an app that aggregates comprehensive resources for mobile phone aspirants and facilitates trustworthy, unbiased recommendations. This gap hinders the potential for users to fully realize their optimal mobile purchase, leading to frustration and wasted time.
Users exploring mobile purchasing opportunities face a labyrinth of information, ranging from countless brands and models to technical specifications and promotional reviews. This complexity often results in confusion and a sense of being overwhelmed, deterring many from making an informed decision.
No singular platform exists that holistically combines expert advice, practical filtering, and genuine experience sharing. The fragmentation across multiple channels causes inefficiencies and hinders the decision-making process for consumers.
Current platforms fail to provide a dedicated space for users to connect with genuine, unbiased reviews and personalized suggestions, leading to a gap in reliable information and trusted recommendations.
The process of researching a new mobile is particularly daunting, with its own set of unique challenges and nuances that are not adequately addressed by existing resources, causing unnecessary stress and potential missteps.
There is a noticeable absence of a system that integrates personal experience and expert advice with procedural guidance, which is essential for a well-rounded preparation for choosing a new mobile.
Research: Competitive & SWOT
Analyses
YouTube Review Channels
The inception of dedicated YouTube review channels marked a significant advancement in the mobile tech community’s digital evolution. These platforms emerged as dynamic forums where users could swiftly exchange information, from performance nuances to camera capabilities. Their real-time, expert-to-peer interaction model fostered a sense of understanding, vital for those navigating the complexities of selecting a new smartphone.
Choose Your Mobile app
Parallel to the interactive YouTube communities, the idea for the Choose Your Mobile app has acted as a beacon, guiding users through the labyrinth of the mobile purchasing process. It provides structured content, from feature breakdowns to personalized recommendations, embodying a virtual counselor for thousands of potential buyers. This repository of tailored advice is pivotal in equipping users with the knowledge to confidently step into the market.
User Surveys & Interviews
Leveraging the expansive digital footprint across my YouTube channel and other tech content platforms, I embarked on a mission to glean insights directly from our audience. I deployed surveys and conducted interviews to validate our hypotheses and gather deep, qualitative insights.
Using a combination of our own bespoke survey tools and direct community engagement, we gathered feedback that was instrumental in refining the app’s design and functionality. Personalized interactions, such as virtual meetups and one-on-one sessions, provided a wealth of nuanced feedback crucial for our user-centered design process.
User Survey Takeaways
I prefaced the survey with questions related to users' experiences with choosing a new mobile. As the survey reached a broad demographic, not limited to our community, I wanted to ensure relevance. The feedback highlighted a foundational understanding of the overwhelming mobile market, eagerness for streamlined decision-making processes, and a desire for a unified platform for trusted recommendations.
Interestingly, despite high engagement levels on review platforms, there was a noticeable demand for a more integrated, app-based solution, indicating a market opportunity for such a platform. This insight, coupled with our community’s input, suggested the potential for substantial user adoption and the need for enhanced visibility and accessibility of our services.
Card Sorts & Affinity Mapping
After the results, I ventured into the engaging phases of card sorting and affinity mapping. This interactive stage is particularly enlightening, as it allows us to immerse ourselves in the world of our users, extracting powerful narratives from their shared experiences, and translating this collective voice into an intuitive and empathetic design structure.
Through this process, I not only categorized key features and content but also mapped out the emotional and practical pathways that our users navigate in their mobile selection journey.
Meet the Users:
Personas, Task Flows,
Journeys
In preparation for wireframing, I delved deep into the realms where our users are most active – be it tech forums, social media tech groups, or product review blogs.
By engaging directly with our audience, I fostered a genuine connection, allowing us to fully understand their hopes, challenges, and everyday interactions. This empathetic approach not only enriched our research but also enabled us to craft detailed personas that truly reflect the aspirations and needs of future mobile buyers. These personas, in turn, informed the creation of task flows and user journeys, setting a solid foundation for the design phase.
In this way, I gained deep insights that helped me to create, or rather uncover, my personas for Choose Your Mobile.
Rahul – The Ambitious Tech Enthusiast
Rahul is always on the lookout for the latest innovations and powerful specifications. He prioritizes cutting-edge processors, high RAM, and features that can handle demanding tasks and emerging technologies. For Arjun, a smartphone isn't just a communication device; it's a tool that needs to keep him ahead in the fast-paced world of technology.
Keerthana – The Practical Photographer
Keerthana values a smartphone primarily for its camera capabilities. She looks for excellent image and video quality, robust low-light performance, and user-friendly camera features. While she appreciates overall performance, her ultimate decision hinges on how well a phone can capture and enhance her everyday moments, without being overly complicated.
Rohan – The Gaming Guru
Rohan top priority is a seamless and immersive gaming experience. He seeks smartphones with powerful graphics processing units (GPUs), high refresh rate displays, efficient cooling systems, and long-lasting batteries. For Ahmed, the ideal phone is one that can handle graphic-intensive games without lag, overheating, or running out of power mid-session.
Exploration, Ideation:
1A & Wireframes
In the exploration and ideation phase for our application, I focused on the core functionalities that would address the main concerns of our user personas—streamlined mobile search, personalized recommendations, and a trustworthy review system.
Recognizing the need for a seamless and intuitive user experience, I meticulously mapped out the journey of a user selecting a mobile, applying filters, and receiving suggestions. Key features were conceptualized to include a personalized dashboard for recommended phones, a detailed specification library for materials, and direct access to my video reviews for expert insights.
With these priorities in mind, initial sketches were drawn, leading to the development of the first set of wireframes.
In designing our app, I focused on a feature that allows users to explore and bookmark different mobile phones and their specifications, along with detailed profiles, camera offerings, and battery performance. Integration of a familiar, intuitive interface was key, so we adopted well-known navigation patterns to encourage a sense of familiarity and ease.
Through this process, I not only categorized key features and content but also mapped out the emotional and practical pathways that our users navigate in their mobile selection journey.
Usability Testing
I developed an interactive prototype and conducted an initial test with a small group of volunteers. The test was structured to provide insights into the user experience and the app’s intuitiveness.
Scenario: The user has just opened the app and seeks to understand its features, explore mobile phones, and initiate the selection process.
Task 1: Navigate the onboarding process and provide feedback on its effectiveness in conveying the app’s purpose and features.
Task 2: Search for and select a university program of interest.
Task 3: Discover and understand the recommended mobile phones for their chosen criteria.
Usability Testing Results & Affinity
Mapping
After our usability testing, I utilized affinity mapping to categorize and analyze the feedback and observations. I applied Nielsen’s Severity Rating Scale to prioritize the most critical issues for iteration.
A preference test was conducted to gauge user reactions to different UI elements, particularly focusing on the layout and color schemes.
This feedback was pivotal in refining the UI design, ensuring that it resonated more effectively with our target audience’s preferences and expectations.
Choose Your Mobile’s Design Intermission: Clarifying & Increasing Usability
Shifting our application from a basic interface to a refined, intuitive design to provide clarity and ease, making the complex journey of choosing a mobile more accessible…
User Interface
Design
The Choose Your Mobile app’s name was conceived during a social media-driven research phase, reflecting the inclusive and communicative spirit of the platform.
However, user feedback steered me towards a more universal design and ensured that the interface remained approachable across different demographics, for a design that’s not only functional but also resonates with our global audience on a visual and practical level.
The app’s climactic iteration came to me clearly and intentionally over the following days. There was a main mission I felt compelled to accomplish in the final design:
Choose Your Mobile needed to be highly accessible, both visually and figuratively, to a wide range of users all over the globe.
Finally, the design evolved to become more than a mere repository of information, or for resources—it can now be used as a vibrant community hub, a gathering place for users from various backgrounds to connect, share, and grow on their tech journey.
Choose Your Mobile taught me
However, user feedback steered me towards a more universal design and ensured that the interface remained approachable across different demographics, for a design that’s not only functional but also resonates with our global audience on a visual and practical level.
Finally, the design evolved to become more than a mere repository of information, or for resources—it can now be used as a vibrant community hub, a gathering place for users from various backgrounds to connect, share, and grow on their tech journey.